HubSpot vs Freshsales – Which CRM Is Best for Your Business in 2025?
When comparing HubSpot vs Freshsales, it’s important to understand the strengths and differences of each platform. Both offer powerful CRM solutions designed to streamline sales, marketing, and customer service. However, they target slightly different business sizes and needs. This guide breaks down key features, pricing, usability, and who should choose each CRM.
What Are HubSpot and Freshsales?
HubSpot is an all-in-one CRM platform known for its marketing automation, sales pipeline management, and customer support tools. It suits businesses looking for a full-stack solution that integrates marketing and sales effortlessly.
Freshsales (by Freshworks) is a user-friendly CRM focused on sales automation, pipeline visibility, and AI-based lead scoring. It’s designed for small to medium businesses that want an intuitive CRM without overcomplicated features.
Pricing Overview
HubSpot offers a free CRM plan with essential features, which is great for startups. Paid plans start at about £45 per month and increase based on additional marketing, sales, or service features.
Freshsales pricing starts lower, around £15 per user per month, with plans that unlock advanced sales automation, AI insights, and customization options as you upgrade. This makes it budget-friendly for growing teams.
HubSpot vs Freshsales Feature Comparison Table
| Feature | HubSpot | Freshsales |
|---|---|---|
| Primary Focus | All-in-one CRM: Marketing & Sales | Sales automation & pipeline management |
| Starting Price | Free plan; paid from £45/month | From £15/user/month |
| Marketing Tools | Advanced email marketing & automation | Basic marketing features |
| Sales Pipeline | Customizable pipelines & automation | Visual pipeline, AI-based lead scoring |
| Customer Support | Live chat, ticketing, extensive knowledge base | Email & chat support, AI assistant |
| Integrations | Hundreds including Gmail, Slack, Zoom | Good selection of business app integrations |
| Ease of Use | Feature-rich, steeper learning curve | Intuitive, quick to onboard |
| Reporting & Analytics | Advanced dashboards & sales/marketing reports | Custom reports, AI-driven insights |
| Mobile App | Yes | Yes |
| Ideal For | Medium to large businesses with marketing & sales needs | SMBs needing a simple yet powerful sales CRM |
Ease of Use and Setup
Freshsales is known for its user-friendly interface and simple setup. Teams can start managing contacts and deals quickly without much training.
HubSpot offers more extensive tools, which can mean a longer learning curve. However, its extensive training resources help teams ramp up over time.
Integrations and Ecosystem
HubSpot boasts a vast app marketplace with integrations across marketing, sales, service, and analytics. This makes it easy to build a complete customer experience platform.
Freshsales integrates with popular business tools and offers APIs for custom connections, though its ecosystem is smaller compared to HubSpot.
Customer Support and Resources
HubSpot provides a wide range of support options including live chat, phone support, webinars, and a detailed academy.
Freshsales offers responsive email and chat support, plus an AI assistant for quick help. It’s well-suited for teams wanting straightforward guidance.
Who Should Choose HubSpot?
Choose HubSpot if you want an all-in-one platform that covers marketing, sales, and customer service. It’s ideal for businesses focused on inbound marketing and growing through automation.
Who Should Choose Freshsales?
Freshsales is a great fit for small to medium businesses seeking a powerful yet simple sales CRM. It works well if you want AI-driven insights and quick setup without extra marketing complexity.
Final Thoughts
Comparing HubSpot vs Freshsales shows two strong CRMs with different focuses. HubSpot offers a comprehensive marketing and sales platform with extensive features and integrations. Freshsales delivers a straightforward, sales-focused CRM with AI-powered tools at a more accessible price.
Try both free versions to see which fits your team’s workflow best before committing.
