Best Email Marketing Software for UK Businesses in 2025 – Affordable, GDPR-Compliant, and Effective
Finding the right email marketing software for your UK business can feel overwhelming. You want a tool that’s easy to use, fits your budget, and respects GDPR rules. Plus, it should help you reach customers effectively without unnecessary features you don’t need. This guide covers the top email marketing platforms that meet these needs in 2025.
Best Email Marketing Software for UK Businesses Comparison
| Software | Starting Price (GBP) | Free Plan Available | GDPR Compliant | Best For | Free Trial |
|---|---|---|---|---|---|
| MailerLite | £10/month | Yes | Yes | Affordable & easy to use | Free plan available |
| Brevo | £19/month | Yes | Yes | Multi-channel marketing | Free plan available |
| Mailchimp | £11/month | Yes | Yes | Beginners & small lists | Free plan available |
| ActiveCampaign | £9/month | No | Yes | Automation & CRM | 14 days |
| GetResponse | £12/month | No | Yes | Full marketing suite | 30 days |
| ConvertKit | £13/month | No | Yes | Creators & freelancers | 14 days |
| Moosend | £8/month | Yes | Yes | Budget-friendly automation | Free plan available |
What You Need in Email Marketing Software for UK Businesses
GDPR compliance is a must for any UK business collecting customer data. Look for tools that help manage consent and unsubscribes easily. Transparent pricing in GBP avoids surprises, and VAT invoices help with accounting. UK-based support during local hours can make a big difference when you need help fast. Finally, pick software that works well with your existing tools like CRMs, ecommerce platforms, or analytics.
The Best Email Marketing Software for UK Businesses
MailerLite
MailerLite offers a simple, affordable solution for small businesses new to email marketing. Its clean interface makes creating and sending campaigns straightforward. It includes automation and landing page builders at an accessible price point. The free plan supports up to 1,000 subscribers and offers generous features, perfect for tight budgets.
Pros
- Very affordable pricing
- Easy to use and learn
- Free plan with generous limits
Cons
- Limited advanced automation
- Smaller selection of templates
Free Trial: Free plan available
Starting Price: £10/month
Brevo (formerly Sendinblue)
Brevo goes beyond email with SMS marketing and chat integration, providing a multi-channel marketing platform. This makes it great for businesses looking to connect with customers through various channels from one dashboard. Pricing is clear, and the platform includes marketing automation, although some users find the email editor less intuitive.
Pros
- Includes SMS and live chat
- Transparent pricing
- Strong automation features
Cons
- Email editor can be tricky
- Fewer third-party integrations
Free Trial: Free plan available
Starting Price: £19/month
Mailchimp
Mailchimp is perfect for beginners and small businesses. It has a simple drag-and-drop editor and a free plan that covers up to 500 contacts. It includes basic automation and reporting features, making it easy to get started with email marketing. While support is US-based, it offers GDPR tools for compliance.
Pros
- Easy to use interface
- Generous free plan
- Basic automation and analytics
Cons
- Pricing rises quickly with list growth
- Limited UK-specific support
Free Trial: Free plan available
Starting Price: £11/month
ActiveCampaign
ActiveCampaign shines with its advanced automation and built-in CRM. It’s great if you want to combine email marketing with sales workflows. The platform supports GDPR compliance and offers UK support for paid plans, though it has a steeper learning curve than simpler tools.
Pros
- Powerful automation options
- Integrated CRM functionality
- GDPR compliant
Cons
- Takes time to learn
- More expensive for small lists
Free Trial: 14 days
Starting Price: £9/month
GetResponse
GetResponse is a full marketing suite, offering email marketing, landing pages, webinars, and CRM. It suits businesses that want more than just email tools. It’s GDPR compliant, but some find the interface overwhelming at first.
Pros
- Wide range of marketing features
- Easy automation setup
- GDPR compliant
Cons
- Interface can be complex
- Limited email templates
Free Trial: 30 days
Starting Price: £12/month
ConvertKit
ConvertKit is popular among creators and freelancers. It offers simple email automation focused on audience management. While it doesn’t have many design options, it’s easy to use and supports GDPR compliance.
Pros
- Simple, creator-focused tools
- Easy automation and tagging
- GDPR compliant
Cons
- Limited email design flexibility
- Not for complex campaigns
Free Trial: 14 days
Starting Price: £13/month
Moosend
Moosend is a budget-friendly option with solid automation capabilities. It’s easy to use and compliant with GDPR, making it a good choice for businesses looking for value without sacrificing important features.
Pros
- Very affordable
- Simple automation tools
- GDPR compliant
Cons
- Basic email templates
- Fewer integrations than others
Free Trial: Free plan available
Starting Price: £8/month
How to Choose the Right Software
Think about your business size, budget, and marketing goals. If you want simple email newsletters, MailerLite or Mailchimp are easy choices. For more powerful automation, ActiveCampaign or GetResponse work well. If multi-channel marketing is key, consider Brevo. Creators might prefer ConvertKit. Test a few free trials to find your best fit.
Summary
Choosing the best email marketing software for your UK business depends on your needs and budget. MailerLite and Mailchimp offer easy starts and affordable plans. ActiveCampaign and GetResponse provide advanced automation and features. Brevo adds SMS and chat marketing to the mix, while ConvertKit suits creators. Moosend is a solid low-cost alternative. All are GDPR compliant, so your data stays safe. Try their free plans or trials to see which fits your business best.
