Michael Whitner

Michael Whitner is a technical writer and systems thinker focused on the intersection of product, data, and infrastructure in modern B2B software. He founded DataSensingLab as a place to explore how real-time signals—whether from APIs, user behavior, or backend systems—can drive smarter, more responsive SaaS products.

With a background in building developer tools and data platforms, Michael now writes for founders, engineers, and product teams working on SaaS products that need to scale, stay observable, and deliver value without getting bloated. His writing dives into the architecture behind successful platforms—covering topics like event-driven design, telemetry strategy, product analytics, and technical storytelling for B2B audiences.

Whether you’re building your first MVP or fine-tuning your usage-based pricing model, DataSensingLab is where Michael shares practical insights for shipping SaaS that actually makes sense.